Meet our Heroes and Hairoines

Sophia McCrea

AVEDA Color and Cut Specialist

image1Licensed Cosmetologist

Sophia’s love for the hair and beauty industry started at a very young age when she would give her father haircuts at home. It took many years later for her to discover her true passion was in cosmetology. After graduating from the University of California, Davis with a major in Psychology and a minor in Human Development she worked with at risk children for many years and for a travel company where she got to travel to several countries. She later decided she wanted to pursue her dream of becoming a hairstylist. She loves her career as a stylist and is infatuated with all aspects of the industry; from ongoing education, being creative, meeting interesting people, building relationships, making people feel beautiful, and so much more.

After obtaining her cosmetologist license in 2011 she did an extensive apprenticeship program at an Aveda Lifestyle salon in Napa, California where she was taught Vidal Sassoon cutting techniques and Aveda color. She also attended many advanced education classes within the Aveda network to develop her color and cutting skills. Sophia believes in continual education and strives to stay at the forefront of her field. She is also certified in Keratin Complex Smoothing Treatments.

In 2016 she welcomed her daughter Farrah into the world and loves the adventures of being a mother.



Alexandra is an Esthetician and Professional Makeup Artist, whom also specializes in Eyebrow Shaping services and is a Certified Xtreme Lashes Eyelash Extensions Stylist.

She is heavily influenced by fashion and style and you will frequently see her rocking a new hair color upon each of your appointments with her! She finished Esthetician school in 2007 in Budapest, Hungary which immediately threw her in to a successful and lengthy career working backstage on Television Productions, Fashion Editorials and Runway Shows as Key Makeup Artist. She has lived and worked in many countries such as Budapest, London, New York and now, the San Francisco Bay Area, which have made her not only a seasoned professional, but also someone who has been immersed in beauty and inspiration coming in all different shapes, forms and sizes. Alexandra knows all the ins and out, tips and tricks to help you become the best version of yourself in YOUR OWN eyes, as she tailors every single appointment to her client’s needs and lifestyle.

If you ask her what the highlight of her career has been so far, it would be being able to work as an artist backstage at London Fashion Week, however she would tell you, the jobs that give her the most joy and satisfaction, are the ones when she is working with individual clients and seeing the pure joy and confidence in their eyes upon seeing themselves in the mirror after their service. Being able to give joy and the feeling of confidence to others is what makes her so passionate about her career.

Feel free to check and follow her on Instagram and/or Facebook

Personal IG @alexajavor

Professional IG @alexajavormua

Facebook :



Holly Schaefer

Holly Schaefer is a hair stylist and an Aveda colorist devoted to the craft that is Cosmetology. She is best at restoring and keeping hair to its most healthy state while creating a look that serves her clients in their daily lives. Education is the reigning theme throughout her career that started in 2013. Holly educates her clients on what’s best for their type of hair and why. She continues her own education with several classes a year and a daily practice of interacting and sharing knowledge with her fellow stylists on many platforms. Holly delivers contemporary techniques together with innovative styling then brings it to life in her chair with each and every client.